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There are many things we as
marketers or business owners
can do in order to enhance
our business and increase
our profits. If we aren't
doing everything we possibly
can to make the most out of
our businesses, then we are
leaving money on the table,
right?
It isn't
rocket science and it isn't
difficult to understand.
1. PRIORITIZE
The first tip that I would
like to share with you is
that you must 'prioritize'
when you are working or
conducting your business.
This can be done in a lot of
ways.
For instance, what is a
bigger priority, hanging out
on Twitter... in which
I am extremely GUILTY
of:-) ,
OR writing an article (or
two or three!) to promote
your website, product or
services? Obviously writing
articles should
be a higher priority, but
what do you often choose to
do instead? Yea, me too.
But
seriously, an article can be
written in anywhere from 15
minutes, to an hour. Even I
find myself spending
anywhere from 10 minutes to
several hours a day on
Twitter when I could be
doing much more for my
business. Not that Twitter
can't be very informative,
because it can. I've found
many useful links to web
design, Photoshop tutorials,
or blog plug-ins that I
wouldn't have found surfing
the web.
This is just one example of
something you can do to
prioritize your TIME better.
You can also prioritize
other things just as
strategically. You can
prioritize which projects or
tasks you will work on first
and in
order of importance.
One problem that many
marketers (and Tweeters)
face, is checking their
email more often than
needed, which also takes
away the focus that tackling
important tasks requires.
2. IMPLEMENT A NEW
MARKETING TECHNIQUE TO YOUR
ROUTINE
Let's say for example you
use 4 main marketing methods
to promote your business.
1.
Pay-Per-Click Advertising
(PPC)
2. Classified Ads
(Craigslist, etc.)
3.
Social Network Marketing
4.
Blogging
What if you were to add
another marketing method in
there, such as article
writing or video marketing?
That would give you 5
methods instead of 4, and
cover a whooping 20% of your
advertising! This means you can add a lot
of business and increase
your profits by a
significant amount by adding
new marketing methods to
your existing campaign.
You can add more than one
method for even better
results.
- SEO
- Link Building
- Article Writing
- PPC
- Blogging
- Social Network Marketing
- Classified Ad Marketing
- Offline Marketing
(Business Cards, Flyers, Car
Magnet, etc.)
- Offline Newspaper
Classified Ads
- Answer Board Marketing
- Video Marketing (YouTube
Marketing, etc.)
- Building a List
- Landing a JV
- Email Marketing
- Forum Marketing (Other
than IM Niche)
- Outsourcing
- Etc.
There are more, but I am
sure there are at least ONE
of the above things that you
are not doing at all,
or not doing enough of.
If you add one or more of
the above marketing methods
to your existing marketing
efforts, I guarantee
you will increase your
profits and enhance your
business over this next
upcoming year.
3. START OUTSOURCING
Outsourcing some work to
others is not a bad idea.
Doing all of the work
yourself is not something
that is possible when you
are wanting to implement
several different ideas.
Think of it this way, you
own McDonalds. What if you
had to take all the orders,
make the burgers, bag it,
take the money over and over
for each customer? If you
where doing everything
yourself do you think your
store would be successful?
The fact that people are
hired to do each task is the
same as what you could do if
you outsourced your work to
enough people, who know what
they are doing to help you
be able to reach the success
level that you desire.
Every
successful person and/or
corporation is involved in
outsourcing of some sort.
Usually, this is the
very key that allows them to
achieve the level of success
that they do.
You've heard the term, "Two
heads are better than one."
This rings true in a lot of
aspects of life. It's
kind of like that with
outsourcing. If you can
write 5 articles a day, that
is great. However, if you
can write
5 a day, and outsource
another 5 articles per day,
then that makes it 10
articles a day, instead of
5.
That just DOUBLED your
marketing efforts right
there ... If you can DOUBLE
your output, you will have
DOUBLE the results.
Imagine if
you outsourced a lot more
often, or on a broader
scale.
Think about it, if you
outsource a sales letter to
a professional sales
copywriter, chances are that
your offer would convert A
LOT more than it would if
you wrote your own sales
copy, or looked for a really
low
bargain. With excellent
copywriting, an offer will
tend to convert much better
and sell many more copies
-- which again, enhances
your business as well as
increases your profits.
4. GET INVOLVED WITH
VIDEO MARKETING!
If you have not yet gotten
into video marketing yet,
this is SERIOUSLY the time
to do so. Again, this is
something else that can also
be outsourced or done quite
easily by yourself, at home.
YouTube is
owned by Google and that
means faster indexing by
Google for your video.
If you are thinking that
there is NO way that you can
get involved in video
marketing, because you just
don't have the skills,
equipment, or money --
Baloney!
If you've ever filmed a
friend or family member with
a digital video camera or
one of those camcorders
from the 1980s, you can be a
video marketer. Basically,
all you really need is a
simple digital camera that
has video capabilities.
You can begin by talking for
a few minutes about whatever
niche market you are in. You
can give away
tips, advice, or give a
product review for a product
that you are promoting. It
can be either a product or
service that you created, or
one that you are promoting
as an affiliate of course.
Putting the KEYWORD that you
are targeting in the TITLE
of the video. There are also
keyword
tags that you can input in
the 'tags' section of your
video. It is very easy to
get a FREE account with
YouTube and it is also very
easy and FREE to post as
many videos as you like!
This is a very
powerful and effective
marketing tool, and it's
free.
Once you post your video to
YouTube, not only will you
receive traffic to your
video from
YouTube, but also from
Google... and you will also
be able to place the video
in your website. They give
you the embedded HTML code
for you to simply 'copy and
paste' into your website
and/or blog. This gives your
website the power of video
-- without costing you a
dime! You are surely leaving
money on the table if you do
not get involved with video
marketing over this next
year.
5. GO OFFLINE
This is a method that I
myself have only recently
gotten involved in. You
would be surprised at how
well
this actually works, for
MANY online niches. The ones
that work best are:
- Make Money Online
Opportunities
- Work from Home
- Weight Loss
- Travel
- Health/Fitness
- Beauty
To start using this method,
have your business cards
include your web address
nice and big. Leaving your
business card in the
appropriate places works
wonders!
For example, if you have a
website that is in the 'make
money online' niche, the
best places to leave
your business cards would be
next to things that have to
do with money. Next to the
scratch-off lottery
tickets at a convenient
store or gas station is an
excellent place to put a
stack of cards that says
"Make Money Online, Work
From Home" or something
related and more specific,
such as "Earn $500
from Home!" and of course
have your website URL nice
and bold.
This can generate a lot of
website traffic that you may
have NEVER have gotten if
you hadn't put business
cards in these key places.
The weight loss niche is
also a hot one. You can
leave business cards at
ice cream shops, burger
places, gyms, spas, gas
stations, convenient stores,
etc. and get a great
response as well.
Besides business cards there
are: Flyers, Car Magnets,
Signs, Newspaper Ads,
Television or Radio
Ads (can get a little
expensive, but can also
produce excellent results).
Getting a local radio
station to
mention your URL and a brief
description or sales pitch
for your site can get you a
lot of business and
be very much worth a couple
thousand dollars.
You can get as creative as
you want with offline
promotions. You can do
direct mailing, put little
signs
in the ground where there is
a lot of traffic (similar to
the campaigning signs you
see around everywhere).
6. ADD A NEW NICHE TO
YOUR BUSINESS
There is more than likely a
niche that you have not yet
gotten into or have been
wanting to get into for
a while, but are
procrastinating.
Well, I guarantee that you
are not involved in every
single profitable niche. So,
the question arises,
"Why not add another profit
stream to your business if
you can?" I personally can't
think of a reason why not
to, can you?
Let's say you are in the
Heath niche and the Romance
niche. You may be leaving
money on the table
by not getting into another
hot niche right now, such as
holiday gifts, or a
completely new niche that
will
be a permanent income
stream, like Acne or
Fitness.
Breaking into a new niche
can be easy, or it can be
difficult depending on how
YOU make it. Getting
into the acne niche (just as
an example), can be as easy
as putting up a site or blog
about acne. Write
several articles or product
reviews about acne and acne
products. If you cannot do
the research and
write articles yourself, you
can again, outsource them
for as low as $4 an article
for good quality
articles. You can then place
Google AdSense ads on
your site as well as
affiliate links to products
that
are of good quality, deliver
what they promise, convert
well and pay good
commissions. 60-75% is the
norm nowadays for most
eBooks and software that are
sold through marketplaces
like Clickbank.
Once you have a site/blog
set up with
articles/reviews, AdSense
and affiliate links, you are
good to
go! You can promote your new
niche site via PPC, or you
can write articles (or have
them outsourced
again) and submit them to
EzineArticles or any other
major article directory.
It's anywhere from 5
-10 hours worth of work to
get it going, and it can
cost you little to nothing
and you will have a new
revenue stream that will
potentially bring in long
term revenue.
So what if you fail the
first time around? That is
what business and being
successful is all about,
trial and error. Successes
and failures, there is no
such thing as a perfect
world. And most of the time
if you pick a good niche
follow your goals and stay
focused you will succeed.
7. SEEK OUT OPPORTUNITIES
You cannot achieve more
success, earn more money, or
anything of the sort if you
don't seek out the
opportunities and then grab
them! You can do it
small scale and seek out
clients locally and on
places like the
Warrior
Forum. There are people on
there searching for services
or products that you can
offer them.
Seeking out opportunities
can land you one extra deal
this year, or it can land
you 1,000 extra deals! How's
that for increasing your
profits? Even if you
successfully obtain one
client or make only one sale
as a direct
result of your extra
'prospecting' you will
enhance your business and
increase your profits.
Go out there and see what's
hot -- and what people want.
It's easy to stick with what
you already know and are
doing on a daily or weekly
basis. But, if you take the
time to prospect a little
bit, and pretend like it is
the beginning of your online
career and you are super
enthusiastic about all the
fresh opportunities and
money making ideas that are
surrounding you. You will
surely find a thing or two
that will lead to a long
term income and profit
stream.
Remember, we're beefing up
your business here, I am not
saying to do these types of
things all the
time. But every once in a
blue moon is a good time to
update, upgrade and take
your business to the next
level, no matter how small
or large your business is.
Prospect for new clientele,
prospect for new business
ideas -- Seek the
opportunities.
8. DOUBLE YOUR RESOURCES
This is something I like to
call the 'Double Effect' and
it is a
theory/technique/strategy
that I use to
enhance my business and
increase my profits every
couple years.
The Double Effect can be
applied to many different
circumstances If you write
articles to promote your
website and articles are
working well for you, what
could you do to double that
success? Simple. Double your
articles, you can write them
yourself or you can
outsource them. Let's say
you write 5 articles and
outsource 5 articles. now
you'll have 10 articles to
promote with. This means
that your efforts, as well
as your traffic, as well as
your PROFITS, will double.
Okay, so even if they don't
double per se, what if they
improved by 150%? That would
still be MORE
profit in your pocket at the
end of the day.
What else could you do in
your online business world
that could DOUBLE your
profits?
Can you come out with two
videos instead of just one?
Can you market to 2 niches
instead of one?
Can you charge double for
one of your products or
services?
Can you possibly (with the
help of some outsourcing)
pull off two launches
instead of one this year?
Can you put up a website AND
a blog instead of just one
or the other?
Could you possibly double
your PPC Advertising budget,
or raise it by any %?
Any of the above tactics
would either double your
profits or increase them
significantly, so there is
no
reason to ignore the magical
potential of the 'Double
Effect.'
Again, it isn't rocket
science, but it works and it
is a perspective that you
should try to embrace.
What if you took it even
further and made a 'TRIPLE
EFFECT'?
9. GET WITH THE TIMES!
It is 2009 and drawing
closer and closer to 2010.
Weren't we supposed to be
flying around with jet backs
on our backs by now?
Well, we may not be fly
ourselves around but it's
pretty advanced compared to
just 15 or 20 years ago.
Sadly, a lot of internet
marketers stick to what has
made them money 'in the
past' or
they follow a business model
that worked for somebody
else, 'in the past.' I've
been seeing a lot of 'older'
marketers" promoting
affiliate products when they
wouldn't or had never done
that in the past.
If a new
product comes out tomorrow
that sweeps the nation and
everybody MUST have one --
your job
as a marketer is to go out
there and market it! Why
would you stay back and
market beepers or
pagers, when iPhones and
BlackBerries are the latest
and greatest?
Sites like Amazon.com and
eBay.com are selling the
latest and hottest products
on the market and you can
grab a piece of the action
by promoting these items as
an affiliate. Even the
greats have to 'Get with the
times' every now and then.
Getting with the times is an
essential part of your
business -- online or off --
and it will most certainly
result in your business
enhancing and your profits
increasing.
Here are some things you can
do to 'Get With the Times'
as far as your internet
business is concerned:
- Get into video marketing
- Use Web 2.0 techniques
- Make your site look
modern!
- Be involved in social
networks (twitter, etc.)
- Have video on your site,
as well as new looking Web
2.0 graphics
- Sell Products that are
popular NOW, in the current
time (day, week, month)
- Build a list of opt-in
subscribers using a squeeze
page
- And anything else that is
new, groundbreaking,
effective, creative and
profitable!
10. LEARN SOMETHING NEW
THIS YEAR
By learning a new skill
(that there is a demand for
of course), there is no way
that you will not increase
your profits in the coming
months and years.
Whether you
learn a new skill to use
solely in your own
advertising campaigns or so
that you can sell
your services -- you will
profit highly from acquiring
one of these skills. If you
learn the skill to use for
yourself, you will save a
ton of money on outsourcing,
therefore your profits will
have increased. Or, if
you learn the skill in order
to sell your services you
will also (obviously) profit
greatly from that route.
- Web design
- Article writing
- Graphic design
- SEO Techniques
- LSI Techniques
- Learn some Time Management
skills
- .PHP, MySQL, HTML, Java,
Flash, Ruby on Rails
- How to create your own
product
- How to land a JV
- And again, anything
creative that you can come
up with!
Take article writing for
example. If you learn how to
do this simple skill, you
can profit in at least 3
ways
that I can think of:
1. Writing articles to
promote your
products/services, etc.
2. Save money by not having
to outsource
3. Sell your article writing
services for even more
profit
You will leave money on the
table if you don't learn a
new skill this year. How
many times do we
leave money on the table on
a daily basis? Think about
it. All these extra nooks
and crannies that we
can squeeze profits and long
term income streams out of
can really add up to a lot,
and make a
significant difference in
the success of one's
business.
We can all enhance our
business and increase our
profits in one way or
another, no matter how
successful or unsuccessful
we have been in the past.
The past is over and done
with. What matters is the
present, which is what
shapes the future. The
future is important because
it determines where we will
be in a year, two years,
five and ten years down the
road. Will you be happy?
Healthy? Wealthy? It's up to
you in a lot of ways.
Taking action is always the
most important factor in the
end, no matter how great of
an idea or plan you have in
mind.
I wish you all the best of
success! |
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