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10 Ways to Enhance Your Business
and Increase Your Profits in 2009 

 
Kids Personally Personalized Gifts for Kids Affiliate Program



There are many things we as marketers or business owners can do in order to enhance our business and increase our profits. If we aren't doing everything we possibly can to make the most out of our businesses, then we are leaving money on the table, right?

It isn't rocket science and it isn't difficult to understand.



1. PRIORITIZE

The first tip that I would like to share with you is that you must 'prioritize' when you are working or conducting your business. This can be done in a lot of ways.

For instance, what is a bigger priority, hanging out on Twitter...  in which I am extremely GUILTY  of:-) ,
OR writing an article (or two or three!) to promote your website, product or services? Obviously writing articles should be a higher priority, but what do you often choose to do instead? Yea, me too.

But seriously, an article can be written in anywhere from 15 minutes, to an hour. Even I find myself spending anywhere from 10 minutes to several hours a day on Twitter when I could be doing much more for my business. Not that Twitter can't be very informative, because it can. I've found many useful links to web design, Photoshop tutorials, or blog plug-ins that I wouldn't have found surfing the web.

This is just one example of something you can do to prioritize your TIME better. You can also prioritize
other things just as strategically. You can prioritize which projects or tasks you will work on first and in
order of importance.

One problem that many marketers (and Tweeters) face, is checking their email more often than needed, which also takes away the focus that tackling important tasks requires.


2. IMPLEMENT A NEW MARKETING TECHNIQUE TO YOUR ROUTINE

Let's say for example you use 4 main marketing methods to promote your business.

1. Pay-Per-Click Advertising (PPC)
2. Classified Ads (Craigslist, etc.)
3. Social Network Marketing
4. Blogging


What if you were to add another marketing method in there, such as article writing or video marketing?
That would give you 5 methods instead of 4, and cover a whooping 20% of your advertising! This means you can add a lot of business and increase your profits by a significant amount by adding new marketing methods to your existing campaign.

You can add more than one method for even better results.

- SEO
- Link Building
- Article Writing
- PPC
- Blogging
- Social Network Marketing
- Classified Ad Marketing
- Offline Marketing (Business Cards, Flyers, Car Magnet, etc.)
- Offline Newspaper Classified Ads
- Answer Board Marketing
- Video Marketing (YouTube Marketing, etc.)
- Building a List
- Landing a JV
- Email Marketing
- Forum Marketing (Other than IM Niche)
- Outsourcing
- Etc.

There are more, but I am sure there are at least ONE of the above things that you are not doing at all,
or not doing enough of.

If you add one or more of the above marketing methods to your existing marketing efforts, I guarantee
you will increase your profits and enhance your business over this next upcoming year.


3. START OUTSOURCING

Outsourcing some work to others is not a bad idea. Doing all of the work yourself is not something that is possible when you are wanting to implement several different ideas. Think of it this way, you own McDonalds. What if you had to take all the orders, make the burgers, bag it, take the money over and over for each customer? If you where doing everything yourself do you think your store would be successful? 

The fact that people are hired to do each task is the same as what you could do if you outsourced your work to enough people, who know what they are doing to help you be able to reach the success level that you desire.

Every successful person and/or corporation is involved in outsourcing of some sort. Usually, this is the
very key that allows them to achieve the level of success that they do.

You've heard the term, "Two heads are better than one." This rings true in a lot of aspects of life. It's
kind of like that with outsourcing. If you can write 5 articles a day, that is great. However, if you can write
5 a day, and outsource another 5 articles per day, then that makes it 10 articles a day, instead of 5.

That just DOUBLED your marketing efforts right there ... If you can DOUBLE your output, you will have DOUBLE the results.

Imagine if you outsourced a lot more often, or on a broader scale.

Think about it, if you outsource a sales letter to a professional sales copywriter, chances are that your offer would convert A LOT more than it would if you wrote your own sales copy, or looked for a really low
bargain. With excellent copywriting, an offer will tend to convert much better and sell many more copies
-- which again, enhances your business as well as increases your profits.


4. GET INVOLVED WITH VIDEO MARKETING!

If you have not yet gotten into video marketing yet, this is SERIOUSLY the time to do so. Again, this is
something else that can also be outsourced or done quite easily by yourself, at home. YouTube is owned by Google and that means faster indexing by Google for your video.

If you are thinking that there is NO way that you can get involved in video marketing, because you just
don't have the skills, equipment, or money -- Baloney!

If you've ever filmed a friend or family member with a digital video camera or one of those camcorders
from the 1980s, you can be a video marketer. Basically, all you really need is a simple digital camera that has video capabilities.

You can begin by talking for a few minutes about whatever niche market you are in. You can give away
tips, advice, or give a product review for a product that you are promoting. It can be either a product or
service that you created, or one that you are promoting as an affiliate of course.

Putting the KEYWORD that you are targeting in the TITLE of the video. There are also keyword
tags that you can input in the 'tags' section of your video. It is very easy to get a FREE account with
YouTube and it is also very easy and FREE to post as many videos as you like! This is a very
powerful and effective marketing tool, and it's free.

Once you post your video to YouTube, not only will you receive traffic to your video from
YouTube, but also from Google... and you will also be able to place the video in your website. They give you the embedded HTML code for you to simply 'copy and paste' into your website and/or blog. This gives your website the power of video -- without costing you a dime! You are surely leaving money on the table if you do not get involved with video marketing over this next year.



5. GO OFFLINE

This is a method that I myself have only recently gotten involved in. You would be surprised at how well
this actually works, for MANY online niches. The ones that work best are:

- Make Money Online Opportunities
- Work from Home
- Weight Loss
- Travel
- Health/Fitness
- Beauty

To start using this method, have your business cards include your web address nice and big. Leaving your business card in the appropriate places works wonders!

For example, if you have a website that is in the 'make money online' niche, the best places to leave
your business cards would be next to things that have to do with money. Next to the scratch-off lottery
tickets at a convenient store or gas station is an excellent place to put a stack of cards that says
"Make Money Online, Work From Home" or something related and more specific, such as "Earn $500
from Home!" and of course have your website URL nice and bold.

This can generate a lot of website traffic that you may have NEVER have gotten if you hadn't put business
cards in these key places. The weight loss niche is also a hot one. You can leave business cards at
ice cream shops, burger places, gyms, spas, gas stations, convenient stores, etc. and get a great
response as well.

Besides business cards there are: Flyers, Car Magnets, Signs, Newspaper Ads, Television or Radio
Ads (can get a little expensive, but can also produce excellent results). Getting a local radio station to
mention your URL and a brief description or sales pitch for your site can get you a lot of business and
be very much worth a couple thousand dollars.

You can get as creative as you want with offline promotions. You can do direct mailing, put little signs
in the ground where there is a lot of traffic (similar to the campaigning signs you see around everywhere).


6. ADD A NEW NICHE TO YOUR BUSINESS

There is more than likely a niche that you have not yet gotten into or have been wanting to get into for
a while, but are procrastinating.

Well, I guarantee that you are not involved in every single profitable niche. So, the question arises,
"Why not add another profit stream to your business if you can?" I personally can't think of a reason why not to, can you?

Let's say you are in the Heath niche and the Romance niche. You may be leaving money on the table
by not getting into another hot niche right now, such as holiday gifts, or a completely new niche that will
be a permanent income stream, like Acne or Fitness.

Breaking into a new niche can be easy, or it can be difficult depending on how YOU make it. Getting
into the acne niche (just as an example), can be as easy as putting up a site or blog about acne. Write
several articles or product reviews about acne and acne products. If you cannot do the research and
write articles yourself, you can again, outsource them for as low as $4 an article for good quality
articles. You can then place Google AdSense ads on your site as well as affiliate links to products that
are of good quality, deliver what they promise, convert well and pay good commissions. 60-75% is the
norm nowadays for most eBooks and software that are sold through marketplaces like Clickbank.

Once you have a site/blog set up with articles/reviews, AdSense and affiliate links, you are good to
go! You can promote your new niche site via PPC, or you can write articles (or have them outsourced
again) and submit them to EzineArticles or any other major article directory. It's anywhere from 5
-10 hours worth of work to get it going, and it can cost you little to nothing and you will have a new
revenue stream that will potentially bring in long term revenue.

So what if you fail the first time around? That is what business and being successful is all about, trial and error. Successes and failures, there is no such thing as a perfect world. And most of the time if you pick a good niche follow your goals and stay focused you will succeed.


7. SEEK OUT OPPORTUNITIES

You cannot achieve more success, earn more money, or anything of the sort if you don't seek out the
opportunities and then grab them!  You can do it small scale and seek out clients locally and on places like the Warrior Forum. There are people on there searching for services or products that you can offer them.

Seeking out opportunities can land you one extra deal this year, or it can land you 1,000 extra deals! How's that for increasing your profits? Even if you successfully obtain one client or make only one sale as a direct
result of your extra 'prospecting' you will enhance your business and increase your profits.

Go out there and see what's hot -- and what people want. It's easy to stick with what you already know and are doing on a daily or weekly basis. But, if you take the time to prospect a little bit, and pretend like it is the beginning of your online career and you are super enthusiastic about all the fresh opportunities and money making ideas that are surrounding you. You will surely find a thing or two that will lead to a long term income and profit stream.

Remember, we're beefing up your business here, I am not saying to do these types of things all the
time. But every once in a blue moon is a good time to update, upgrade and take your business to the next level, no matter how small or large your business is.

Prospect for new clientele, prospect for new business ideas -- Seek the opportunities.



8. DOUBLE YOUR RESOURCES

This is something I like to call the 'Double Effect' and it is a theory/technique/strategy that I use to
enhance my business and increase my profits every couple years.

The Double Effect can be applied to many different circumstances If you write articles to promote your website and articles are working well for you, what could you do to double that success? Simple. Double your articles, you can write them yourself or you can outsource them. Let's say you write 5 articles and outsource 5 articles. now you'll have 10 articles to promote with. This means that your efforts, as well as your traffic, as well as your PROFITS, will double.

Okay, so even if they don't double per se, what if they improved by 150%? That would still be MORE
profit in your pocket at the end of the day.

What else could you do in your online business world that could DOUBLE your profits?

Can you come out with two videos instead of just one?
Can you market to 2 niches instead of one?
Can you charge double for one of your products or services?
Can you possibly (with the help of some outsourcing) pull off two launches instead of one this year?
Can you put up a website AND a blog instead of just one or the other?
Could you possibly double your PPC Advertising budget, or raise it by any %?

Any of the above tactics would either double your profits or increase them significantly, so there is no
reason to ignore the magical potential of the 'Double Effect.'

Again, it isn't rocket science, but it works and it is a perspective that you should try to embrace.

What if you took it even further and made a 'TRIPLE EFFECT'?


9. GET WITH THE TIMES!

It is 2009 and drawing closer and closer to 2010. Weren't we supposed to be flying around with jet backs on our backs by now?  Well, we may not be fly ourselves around but it's pretty advanced compared to just 15 or 20 years ago. Sadly, a lot of internet marketers stick to what has made them money 'in the past' or
they follow a business model that worked for somebody else, 'in the past.' I've been seeing a lot of 'older' marketers" promoting affiliate products when they wouldn't or had never done that in the past.

If a new product comes out tomorrow that sweeps the nation and everybody MUST have one -- your job
as a marketer is to go out there and market it! Why would you stay back and market beepers or
pagers, when iPhones and BlackBerries are the latest and greatest?

Sites like Amazon.com and eBay.com are selling the latest and hottest products on the market and you can grab a piece of the action by promoting these items as an affiliate. Even the greats have to 'Get with the times' every now and then. Getting with the times is an essential part of your business -- online or off -- and it will most certainly result in your business enhancing and your profits increasing.

Here are some things you can do to 'Get With the Times' as far as your internet business is concerned:

- Get into video marketing
- Use Web 2.0 techniques
- Make your site look modern!
- Be involved in social networks (twitter, etc.)
- Have video on your site, as well as new looking Web 2.0 graphics
- Sell Products that are popular NOW, in the current time (day, week, month)
- Build a list of opt-in subscribers using a squeeze page
- And anything else that is new, groundbreaking, effective, creative and profitable!


10. LEARN SOMETHING NEW THIS YEAR

By learning a new skill (that there is a demand for of course), there is no way that you will not increase
your profits in the coming months and years.

Whether you learn a new skill to use solely in your own advertising campaigns or so that you can sell
your services -- you will profit highly from acquiring one of these skills. If you learn the skill to use for
yourself, you will save a ton of money on outsourcing, therefore your profits will have increased. Or, if
you learn the skill in order to sell your services you will also (obviously) profit greatly from that route.


- Web design
- Article writing
- Graphic design
- SEO Techniques
- LSI Techniques
- Learn some Time Management skills
- .PHP, MySQL, HTML, Java, Flash, Ruby on Rails
- How to create your own product
- How to land a JV
- And again, anything creative that you can come up with!


Take article writing for example. If you learn how to do this simple skill, you can profit in at least 3 ways
that I can think of:

1. Writing articles to promote your products/services, etc.
2. Save money by not having to outsource
3. Sell your article writing services for even more profit

You will leave money on the table if you don't learn a new skill this year. How many times do we
leave money on the table on a daily basis? Think about it. All these extra nooks and crannies that we
can squeeze profits and long term income streams out of can really add up to a lot, and make a
significant difference in the success of one's business.

 


We can all enhance our business and increase our profits in one way or another, no matter how successful or unsuccessful we have been in the past. The past is over and done with. What matters is the present, which is what shapes the future. The future is important because it determines where we will be in a year, two years, five and ten years down the road. Will you be happy? Healthy? Wealthy? It's up to you in a lot of ways.

Taking action is always the most important factor in the end, no matter how great of an idea or plan you have in mind.

I wish you all the best of success!

 
 

 

 Kids Personally Personalized Gifts for Kids Affiliate Program

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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