|
Go Professional:
Get your own
webhosting and website.
Do not go for a free page on
some affiliate site, but get
your own. It is much easier
to do than you think. Get
some hosting (there are
plenty of companies on the
web today offering their
services). Then buy a
template system if you
can not program. Now all you
have to do is start learning
how to use it. However, if
you are not technically
minded then hire someone to
handle all the technical
aspects of your online
business. This could include
such things as building your
website for you, the
handling of your website
hosting and the setting up
of any domain names that you
may require.
Simple
Method #1:
One simple thing you can do
is offer article marketing
services to a local
business. You can explain to
them the benefits of article
marketing, such as the
traffic it can potentially
bring their website, the
leads it could generate for
them, the SEO benefits of
having back links from
articles, etc.
If you are an article
writer, you might be getting
anywhere from $1.50 -$17+
per article online, but most
freelancers get about $3-7
per article on average.
However, when you offer
article marketing for
offline businesses (to
promote their business
and/or their website) -- you
can charge A LOT I have
gotten anywhere from $25-50
per article from offline
businesses and they are more
than happy with the results.
Plus, most businesses will
want you to write 10-20 per
month for them once you
explain how article
marketing really works. If
you can't write an article
to save your life...you can
always outsource to an
online freelancer that
produces quality work. Heck,
even if you paid a
freelancer $10 per article
you would still bank a very
nice profit!
Fire Yourself Marketing
Simple Method #2:
Another method of making
some easy money in the
offline local business
world, is to offer blog
creation services to local
businesses. A blog is super
simple (and FREE) to create.
You do not have to have any
technical knowledge
whatsoever.
Blogger makes setting up
and running a blog very easy
for those who have never
done it before @ http://www.Blogger.com
because they are owned by
Google, so you know that it
will rank nicely on Google's
search engine!
You can actually log in
using your existing Google
account if you have a Gmail
account or any Google
account. It's the same
username and password as
your Gmail account. Or, you
can create an account for
free.
Make sure you create the
domain name of the blog to
be the name of your client's
businesses. It will come out
looking like this "YourClientsBusiness.Blogspot.com"
in case you don't know
already.
The main purpose of the blog
is going to be an additional
source of traffic for your
client's business. It will
also link back to their main
website, giving them a
valuable back link which is
helpful for SEO (search
engine optimization). A
blog is basically a website,
but with more bells and
whistles. They Targeted
traffic = leads = customers.
That is why having a blog is
important for your client.
Also, nowadays people love
blogs and they love reading
other peoples'/businesses'
blogs.
Most major companies and
multimillion dollar
businesses have blogs...so
why shouldn't your client?
<--- This can serve as a
great selling point when
pitching this to businesses.
As far as how much to charge
an offline business for
creating a blog (or multiple
blogs) for them -- It's
really up to you!
Some people enjoy the
concept of charging low
prices for this service and
getting more clients because
of it. For example, if you
charge only $100 bucks for
this, you might be able to
do 5 or 6 in a week easy.
That's $500-600 a week
($2,000+ per month) which is
a great living for many
people.
Others would rather charge
more (like $499+) for a
custom blog and they would
rather have less clients.
Instead of needing to get
5clients to make $500, they
only need to get ONE!
I like both of those
concepts and both have
worked for me before, so
again, it's really up to
you.
Simple Method #3:
The 3rd method of making
easy cash from offline
businesses is to offer
Squidoo MySpace or Facebook page
creation services. EVERY big
name business nowadays has a
MySpace page or a
Facebook page which is a
great selling point for this
service.
Once you explain the benefits
of social networking,
building Granted, a lot of
businesses might already
have one or they know how to
set it up...but many will
not. These are the ones you
must find and then offer to
create one for them.
Some businesses might have a
MySpace or Squidoo page but not a
Facebook, or vice versa.
Some businesses might need
you to "pimp" their MySpace
page.
You can charge anywhere from
$50-100 EASILY to set-up a
Squidoo, MySpace or Facebook page for
a local offline business.
How many of these do you
think you can do in a week?!
Plus, it should only take an
hour at most (more like 15
minutes!) to set up one of
these pages for your client,
so the labor involved is not
difficult at all, therefore
$100 is worth it.
If you can charge more and
you feel like it's
appropriate then by all
means, do it!
Free Gift Just For Visiting:
Building
The Perfect Sales Funnel
eBook
Direct Download Here
Simple Method #4:
This method involves a
little bit more work, but
not much. Many businesses
could benefit GREATLY from
having Craigslist ads posted
for them once a week or once
a day even.
Craigslist gets over 10
million visitors a day! This
can obviously be a great
selling point for this
service. Once a business
owner hears that and confirm
it (if they need to), you
will be able to charge them
for this service with no
problem.
You can package together
different options, such as
"5 Craigslist Ads Per Week
for $XX" or "One month of
Craigslist advertising
I think $10 per ad is fair
for offline businesses
(considering they pay the
Yellow Pages and other
advertising companies MUCH
more money!). If you do 5 a
week for them, that's $50 a
week which comes out to $200
per month, from just one
client. It should only take
about 5 minutes or so to
post a Craigslist ad for
someone, it is not difficult
at all.
Simple Method #5:
Last but not least, we are
going to discuss a method
that makes some people a LOT
of money! I know a guy who
manages the
PPC (Pay-Per-Click)
advertising campaign for a
BIG NAME security company
and he makes serious money.
We're talking a 5 figure a
month income.
Of course, we are not going
after that just yet!
However, there is plenty of
easy money to be made in the
setting up of a business's
PPC campaign. I am sure many
of you who are reading this
have already tried PPC
advertising at one time or
another. If you haven't, all
you have to do is set up a
free account at http://www.Adwords.Google.com
and set up a starter
campaign with a very small
and affordable budget. I
suggest somewhere around
$5-10 per day.
By using this FREE keyword
tool located at:
https://adwords.google.com/select/KeywordToolExternal
-- you can plug in your main
keywords that your client's
business wants to target
(For example: "Tuxedo
Rentals in Las Vegas").
The keyword tool will bring
up related keyword phrases
and show you how many times
each keyword/phrase gets
searched for per month. It
will also show you how much
advertiser competition there
is for each keyword!
Of course, you will want to
select the keywords that get
a decent When you are in
Google AdWords setting up a
PPC account, they will also
offer many keyword
suggestions.
You will not be the one to
maintain and manage their
PPC campaign unless you know
what you're doing and/or
have previous experience
with this type of work.
However, what you can do, is
tell them what PPC
advertising is all about and
see if they are interested
in giving it a shot. It is
after all, away to get on
top of Google for certain
keywords really quickly.
Advertising is the most
important expense of any
business and in my
experience, most business
owners are more than willing
to give PPC advertising a
shot. The Yellow Pages
charges $2,000 a month for
their 'Google' type
listing!!!! If your client
wants to target local key
words, then this will be
much more affordable for
them.
To set up their PPC
campaign, you can charge
anywhere from $100¬$500+
depending on how
knowledgeable you are, how
good you are at keyword
research and what you feel
comfortable charging. As
long as you are willing to
for the work for X amount of
money, and your client is
willing to pay X amount of
money...the deal is fair and
it is a win-win situation
for both parties.
Combining All 5 Steps:
You can also come up with a
package that includes ALL 5
of the "simple methods"
described above. It would
look something like this:
-Article Marketing
-Blog and Squidoo Lens
Creation
-MySpace Squidoo Facebook Creation
- Craigslist Advertising
-Setup PPC Campaign
This whole package combined
could be worth a nice chunk
of change. You can charge
$500 or more for this
package easily. The labor
involved, plus the potential
results are worth every
penny to the business owner
and for you -- Well I'm sure
you'd be happy as well!
It is
important, if you want your
offline business to thrive,
to ensure that you establish
a web presence. The best way
of doing this is by direct
mail, networking, display
advertising etc. But what
approach works best for you
will depend on the product
that you are selling. The
best way of finding out what
will work, is by trying a
different number of methods
initially, and then go for
it once you know which one
is best. However, if you are
unsure where to start, then
look at how your competition
is marketing their goods…if
it works for them, it may
work for you also.

We can all enhance our
business and increase our
profits in one way or
another, no matter how
successful or unsuccessful
we have been in the past.
The past is over and done
with. What matters is the
present, which is what
shapes the future. The
future is important because
it determines where we will
be in a year, two years,
five and ten years down the
road. Will you be happy?
Healthy? Wealthy? It's up to
you in a lot of ways.
Taking action is always the
most important factor in the
end, no matter how great of
an idea or plan you have in
mind.
I wish you all the best of
success! |
|